As you approach the Paramount Studio a giant 20’ X 100’ display wall led guests into a transformed space.
There visitors were greeted with product displays and brand messages conveying how storytelling is the cornerstone for this new product offering.
Massive stand alone display walls servedas information and product touch points where guests could learn more about each product.
In contrast, lighter theater graphics were created using tailored imagery representing a less dramatic and more technical side of film making.
Martin Scorsese makes his keynote address to hundreds of guests, unveiling the new Canon Cinema EOS brand.
Gala dinner guests were illuminated in content-aware LED lit tables as they watched a giant projection of lights dancing across a building.
The Canon brand wall dips into the Paramount Studio inviting all from the industry to enter.
Identity Intro Animation
